1. What effect has the concern about AIDS had on the sale of contraceptives?
2. The government has imposed minimum quality standards on the production of contraceptives. Explain why. What symbol might the producers use to show that the product meets standards?
3. What effect would results of the quality tests have on consumer confidence? What strategies might firms who performed badly employ to counter the adverse publicity?
4. Explain why some firms have produced novelty condoms, even though production costs for these are much higher than for conventional condoms.
